Well-made pieces deserve thoughtful care. A few simple habits will keep your PURPOSE garments looking crisp, holding their shape, and wearing beautifully for years.
Everyday essentials
- Always check the care label before washing.
- Wash like colors together to prevent bleeding.
- Choose a mild detergent and skip fabric softener.
- Turn garments inside out to protect fabric and prints.
- Air dry whenever possible.
Washing your pieces
The gentlest option is hand washing in cool water with a mild detergent. When using a machine, turn each garment inside out and select a delicate cycle in cold water, no warmer than 86°F. This protects the fabric surface, printed and embroidered details, and the relaxed silhouette of each piece.
Lay flat or hang to air dry. If you need to use a dryer, choose the lowest heat and most delicate setting. Avoid ironing directly over prints; iron inside out or use a pressing cloth.
Less is more: washing only when needed extends the life of every garment.
Care by fabric
Cotton
- Machine wash cold with like colors.
- Use a gentle cycle to minimize shrinkage.
- Tumble dry low or, better still, air dry.
Linen
- Hand wash, or machine wash cold on a delicate cycle.
- Press out excess water gently rather than wringing.
- Air dry, then steam to release wrinkles.
Wool and cashmere
- Hand wash in cold water with a wool-safe detergent.
- Never wring; roll in a towel, then lay flat to dry.
- Store folded, not hung, to preserve shape.
Denim
- Wash inside out in cold water to protect the color.
- Wash sparingly and spot clean between wears.
- Hang to dry to prevent shrinking and fading.
Activewear
- Machine wash cold with a mild detergent.
- Skip fabric softener, which reduces breathability.
- Air dry to preserve stretch and recovery.
Storage
- Keep garments in a cool, dry place away from direct sunlight.
- Use padded or wide hangers for lighter, delicate pieces.
- Fold knitwear and heavier sweats to prevent stretching.
Questions about caring for a specific piece? Our team is happy to help at admin@voorbeeld.nl.